KM Forum

Like your company's website, the success of your inbound marketing via LinkedIn depends not only on traffic, but also on conversion optimization. If you focus all of your efforts on SEO, without fully optimizing your profile for conversions, you're not getting the most out of inbound traffic. That's...

This lack of documentation worries me. It can lead to: The creation of several contents around the same subject Multiple landing pages created by different teams Problems with keyword cannibalization Shadow Making This is why I like to carry out a content audit for our clients at the start of a camp...