Why is the Amazon buy box important? Wedding Photo Editing

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farhad123
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Joined: Sun Jun 19, 2022 6:17 am

Why is the Amazon buy box important? Wedding Photo Editing

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There are two types of sellers on Amazon: Amazon itself and third-party sellers.Wedding Photo Editing Third-party sellers are also known as resellers and represent all businesses on the platform that are not Amazon. When multiple third-party sellers offer the same product, they are all listed on the same product detail page. If you've ever shopped on Amazon, the sequel should be intuitive: sellers compete for the buy box. Every seller wants their product to be the one selected when a consumer clicks "Add to Cart" or "Buy Now". Like it should be. More than 80% of Amazon purchases made on desktop computers are through the buy box. Due to the smaller screen size, mobile purchases from Amazon are even more Wedding Photo Editing frequently done through the buy box. mobile-screenshot-amazon-buy-box Put yourself in your prospect's shoes. Will you click on the hyperlink to see offers from other sellers? Did you even notice this text? I'm willing to bet you didn't. I'm willing to bet you clicked "Add to Cart" without even blinking. Don't feel bad - everyone does the same. Behold: the undeniable power of the Amazon buy box. Who is eligible for the Amazon Buy Box?

When you create an Amazon seller account, you select an individual or business plan.Wedding Photo Editing While the former does not come with a subscription fee, the latter costs $ 39.99 / month, and it comes with many privileges, one being access to the buy box. Individual sellers are not eligible. In addition, the product you are selling must be new and available in stock. Amazon has an algorithm to determine which seller of a particular product is represented in the buy box. Because this is such a high value real estate,Wedding Photo Editing only a handful of sellers with outstanding reputations and outstanding customer reviews stand a chance. Think of it this way. Along the same lines that Google curates organic search results to give users the best possible search experiences, Amazon assigns buy box privileges to give customers the best possible shopping experiences. It is in Amazon's best interest to provide its customers with high quality sellers who offer affordable prices. If Amazon gave the buy box to sellers with below average products and below average reviews, they would have a lot of complaints and feedback on their hands.

You better believe they're doing everything they can to put the market's bestseller in the buy box.Wedding Photo Editing Ideally, that's you. What can I do to win the Amazon buy box? Your efforts to win the Amazon buy box are analogous to your efforts to get the top organic result on the SERP. You know there is an algorithm. This means that there are factors behind the algorithm that you can address with your Amazon strategy. In other words, it's time to optimize. amazon-buy-box-time-to-optimize Buy Box Optimization Tip 1: Create a Professional Seller Account. As we said earlier, opting into a Professional Seller Account (and the $ 39.99 / month fee that comes with it) is a basic prerequisite for Buy Box eligibility. Wedding Photo Editing You cannot appear in organic search results if your content is not indexed. You cannot win the buy box if you are not a professional seller. Buy Box Optimization Tip 2: Use Fulfillment by Amazon (FBA). Fulfillment by Amazon (FBA) is one of two methods an Amazon seller can use to fulfill their orders. While Fulfillment by Merchant (FBM) requires you to pick, pack, and ship every order you receive, FBA places those responsibilities on Amazon.
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