Keyword Research for E-commerce: the Complete Guide to Plan the Contents of Your Virtual Store

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salmaakter
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Keyword Research for E-commerce: the Complete Guide to Plan the Contents of Your Virtual Store

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The Keyword Research process for e-commerce businesses has the key role of guiding the production of content and the creation of web pages that increase organic positioning in search engines. Valentina Giral do Aug 30, 21 | 10 min read how to undertake a keyword research for e-commerce Good keyword research is the foundation for any SEO strategy ; After all, the first step in reaching your audience is finding what they're looking for. When we think of e-commerce or virtual stores, we see that these words have a great impact on the optimization of product and category pages. If your business is e-commerce , we'll have a few quirks and a few different ways to find the best keywords to use for our domain. In general, keyword guides focus on "informational" searches. That is, they are searches focused on answering the reader's doubts, such as "what is it", "how to do it", etc. Also, they play an important role in e-commerce strategies, especially for brands that invest in content creation and blogging.

In this post about e-commerce, we will focus on the most common search intent for this type of website: “transactional” searches, which are searches focused on the purchase of products or any other type of transaction. Therefore, the keyword research for e-commerce will be based on keywords related to the product. Before learning how to find them, let's see some important tips for you to find and invest in the right keywords. Follow to the end! Keyword Volume: Deliver What They Want It is impossible to do a keyword research without considering the search volume of each keyword and, in general, it is the first thing that is searched for to define the terms used on a website. And it could not be otherwise. After all, what good is choosing a high-relevance, Nepal Phone Number List low-competition purchase intent term if no one is searching for it? This is why search volume is important. But remember, volume varies from market to market, word to word, product to product. In some markets, you will find results with a monthly volume of more than 100K. In others, you will find a maximum of 1K searches.

You should therefore understand your market very well and use terms from your own niche as a comparison. Of course, the search volume is very important, but you should not get caught up in it. Keyword difficulty: the importance of being realistic Another important tip about keyword research for your e-commerce is knowing how to choose your battles well. We often base our keywords on search volume alone, after all, we want to rank for the most searched words in the market. However, this leads us to invest a lot of effort in searches that will not give good results. It is very important that you invest in keywords that you really have the possibility of positioning. The SEMrush tool (and any other good keyword tool) has a metric called Keyword Difficulty.
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