Team Player is a Profession

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They think about the form and content of some kind of public statement of goals and priorities. Employees and investors have come to expect a public statement of strategy that outlines the core activities, values, and priorities of the organization. In order to deal with these requests, it is important to invest time and effort in publicizing the policies and actions chosen. When creating a public image of the strategy, it is better to avoid mentioning goals, and talk about a few key priorities. More than three are stretching the word, that it has a Christmas present for all stakeholders.

Perhaps this is a break with tradition, but it is necessary. Good strategy is about focus, not about everything everyone else is doing. Over the past three years, interest in remote work in Russia has been Turkey Phone Number List reinforced by global events: in 2020-2021 a pandemic, in 2022-2023 the political and economic situation. But sometimes the remote format is not a forced measure, but a key idea of ​​the company. Ekaterina Kolesnik, founder of the Clove PR agency , talks about the ideal portrait of a remote employee, how to find a balance between trust and control at a distance, and how to replace conversations at the office cooler.



The end of 2020 is inspired by my desire to scale from freelancing to business, to keep the freedom of action and to give others the opportunity to earn, regardless of place and time. In two years, the team has grown from 2 employees to 20. We do not have our own office, everyone works remotely from different cities of Russia, Belarus and Ukraine. This format never affected the quality of services, but created difficulties for management as the team grew. You don't want to give the impression that the strategy paper mentions everything important.