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Wade
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Joined: Sat Feb 24, 2024 7:05 am

With relevant and focused content

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Of which 39% of marketers who implemented email list segmentation experienced an increase in email open rates. And 28% reduce the rate of customer loss, and 24% get higher revenue. To implement email list segmentation, the first step can be done by identifying customer behavior based on certain categories. Such as segmentation between customers who have purchased and those who have not. By carrying out this segmentation, email content is sent to customers who have made purchases on e-commerce sites.


So it will be different from the content sent to those who are not yet customers. Some categories that can be Indonesia Phone Number Data used for segmentation include: Send emails to newsletter subscribers based on product categories they have purchased. Segment based on location or customer preferences in newsletters. Email segmentation based on attachment topics that are of interest to newsletter subscribers. Through segmentation, it not only allows customization of email content, but also helps in structuring the content of emails and newsletters. By knowing who the customers are and what they need. Then you can write the subject and body of your email or newsletter accordingly, ensuring that the message is more relevant.

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You can increase email open rates and the overall effectiveness of your email marketing campaigns. Also Read: 5 Best Email Marketing Tools for Developing a Business 3. Avoid Spam Filters The way to create successful email marketing is to pay attention to the factors that can influence the success of message delivery. Although spam filters have made significant progress in filtering emails that reach the inbox. However, you need to be aware that there is still a possibility that your message will get stuck in the spam folder. To ensure the effectiveness of email marketing, it is important to ensure that email content is free from elements that could trigger filtering as spam.
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