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jebinkhatunseo
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And Lots Of Content

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A great example is “Chewbacca Mom” and her live product review of a Kohl’s Chewbacca mask. Within weeks, millions of people saw an average, middle-class mom praise Kohl’s return policy…and product. Then, 30 million saw the video of Kohl’s employees showing up at the woman’s home with gift cards and more masks for her kids. Well played, Kohl’s. 3. Live Video Streaming Live video emerged as a key player this year. In April, Facebook launched Facebook Live. In June, YouTube released a new capability for live streams to Italy Phone Number List be captured and served directly through the company’s mobile app. These new services have made live streaming easier than ever, and marketers are using that simplified access to achieve a variety of positive outcomes: Increased engagement: Courtney Kemp-Agboh and 50 Cent publicized the premiere of the second season of their tv show Power on Facebook with a live Q&A session. The session resulted in more than 1,000 questions, 30K engagements, and 1.5 million impressions. Additionally, the Season 2 premiere saw three times more viewers than its first season and set a viewership record for Starz.
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Damage control: When a technology failure at Southwest Airlines led to the cancellation of more than 4,000 flights over several days, the company’s CEO took to Facebook Live to provide an update on the issue. The stream was viewed more than 800,000 times and received more than 6,000 likes and loves—striking when compared to the fewer than 1,000 angry or sad emoji responses received. 4. Evolution of Pay-Per-Sale (PPS) The traditional PPC advertising model is transitioning into more of a PPS model, as several social media platforms have added finite targeting capabilities that allow marketers to hyperfocus their advertising on audiences that are more likely to convert. In March, LinkedIn launched Account Targeting. In April, Twitter introduced Ad Groups. In June, Pinterest amplified its ad targeting capabilities with customer list, visitor, and lookalike targeting.
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