Case Study: How Two Artists Used Online Content to Build their Face to Face Business

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Jannat12
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Joined: Sat Aug 06, 2022 10:30 am

Case Study: How Two Artists Used Online Content to Build their Face to Face Business

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Colorado-based artists, Lori Wostl and Lorri Flint, noticed that when they attended huge art retreats, the experience was more stressful than relaxing. So, they founded their business — Art Camp for Women — in order to provide a fun, supportive, relaxing camp adventure for their participants. They started a blog in order to help them market their camps, and got a sweet surprise a few years later when a huge national magazine called to offer them some amazing exposure. Let’s talk to Lorri and Lori to find out more about their business, and how content marketing helps them reach their professional goals.

What’s your business? We are Phone Number List Lori Wostl and Lorri Flint of Art Camp for Women. We run mixed-media art retreats for women, and we write online about creativity, art techniques, and mixed-media artists. Who are your customers and readers, and how do you serve them? We have a small but growing niche of women who are interested in mixed-media art (and in attending an art retreat). Our “campers” are women generally over 40 who have time and money to spend on themselves. We’ve got women in our community from all walks of life — we have career women, retired women, empty-nesters, women who have recently recovered from cancer, women who are widowed or divorced … and everything in between! Was there a pressing problem you were trying to solve? Our business, Art Camp for Women, started because we wanted to provide an intimate retreat environment and a relaxing experience for our campers.

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ACFW is all-inclusive, and we provide chef-prepared meals, comfortable and cozy lodging, leading-edge art instruction, art supplies, and daily wine and chocolate. We provide art retreats on a scale that allows our campers to meet and relate to everyone at the camp — including well-known artist-teachers. We personally have attended “Big Box” retreats in the past with hundreds of attendees. Although the art instruction we received was amazing, our overall experience wasn’t great. Unless you went with a friend, you were completely on your own in the evenings — often in a hotel in a strange city, without a car. We also had bring all our own art supplies, which meant lugging incredibly heavy bags through security and on the airplane.
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