The importance of a product description in conversions

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saramaria5356
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Joined: Sat Oct 29, 2022 6:49 am

The importance of a product description in conversions

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To increase the interest of your potential customers about your products, describing them adequately and in detail is decisive. What's more: this element can make the difference between a purchase actually made and an abandoned shopping cart. SHARE: Why is it important that a product description appears on your sales page? Imagine that you need something whose characteristics must be as specific as possible: you go online, click on the first result and only a photo of the product appears with no description in sight. It may be what you need, but there is no way to know until you have the product in your hands.

If you don't like unnecessary adventures or buying blindly, you will surely leave the page and enter another that offers you guarantees that only what you are looking for will Phone Number List arrive at your door. One of the most common bad practices in ecommerce (even more frequent in social commerce ) is the absence of a technical description of the product offered, regardless of what category it belongs to. This usually translates into losses, either in your conversion metrics – we'll get to that point now – or in annoying refunds that only generate distrust from your customers.

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The importance of a product description in conversions Forgetting the description of a product on your web page harms your business in the first instance, not only in sales but also in an important measurement within online commerce: the conversion rate , which indicates the percentage of sales generated between the number of visitors you received in the product. If your conversion rate is low, it means that you could not secure a sale due to various factors that made your potential customer lose interest. Conversions also help you assess the functionality of your page and discover why your business is not advancing in terms of digital exposure, an extremely important factor considering that 65% of total ecommerce sessions in 2019.
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