Company Email List Marketing Ideas for 2013

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While email is still widely used in 2013 Company Email List, the ways in which people access them did. The amount of people who access their inbox from a mobile device far outnumber the ones who do it from behind a Company Email List desktop PC. This means you have to create emails that are Company Email List legible even on a small screen, and that you can now take advantage of locational capabilities built into mobile devices in order to send location-specific messages.

Nowadays, people Company Email List have already become desensitized to the visual flair provided by desktop publishing - and while the web is still considered a visual medium, the amount of bells and whistles you need to incorporate in your layout in order to have any effect is not possible through email's admittedly limited design support. If you're email marketing Company Email List in 2013, you have to stop acting like a novice graphic designer, and attract readers through your text, not through your formatting. Although there are still some layout best practices that you must Company Email List follow, they're meant to make the email presentable and readable, not to show Company Email List off your artistic skill. Additionally, dialing down the flair will let you craft mails that are painless to download and read on even weak mobile devices.

It may read like Company Email List we're knocking off Social Media in favor of promoting email marketing, but the truth is that it's not a competition between the two. Email marketing is still king, but social media is very powerful Company Email List and neglecting it will be a disservice to your operations. If you really want your reach to be as far-reaching both literally and figuratively, you should integrate social media with your campaigns Company Email List. You can link to social channels through your mails and vice versa, and you can even use Facebook and its ilk as opt-in funnels for your list.