A brief history of Google updates and their local impact

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LIO
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Joined: Mon Jan 24, 2022 3:31 am

A brief history of Google updates and their local impact

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Google's algorithm updates can take your business from 0 to 100, both literally and figuratively. For organizations with local content on their site or local listings on Google, changes to the local search algorithm can immediately affect the visibility and profitability of businesses around the world.There are best practices for maintaining and improving your local search presence; however, Google's algorithm updates are generally unpredictable and may occur at any time. With that in mind, preparing for any kind of update might seem like a lost cause. By learning about past algorithm changes, we can better understand Google's intent and prepare our local listings and site content for the next update.Without further ado, let's see how these major updates have had an effect on local SEO.The Panda Update Announced February 2011What does it change ?This algorithm change demotes sites deemed low-quality against Google's guidelines, placing high-quality sites Acheter une base de données at the top of search results. Although Google doesn't specify the requirements for a high-quality site, the company does imply through a checklist that site content is rated on trust, expertise, and liking. objectivity, among many other factors.How does this affect the local?Does your site have a store locator page or location-specific pages? These local pages on your site need to align with what Google considers high quality or they risk losing visibility in the search engine. This means local page content should be accurate, with solid and valuable information. Information should be up-to-date with no grammatical or spelling errors for the best possible user experience. Use these questions from Google's guidelines to assess current local content on your site:
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