Does the GDPR penalize email list brands that want to personalize?

you can find your suitable email list for marketing.
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sanjoy
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Joined: Mon Jan 24, 2022 3:28 am

Does the GDPR penalize email list brands that want to personalize?

Post by sanjoy »

Kameleoon enables brands to deliver quality digital experiences email list and personalize the customer journey to maximize engagement and conversion and increase online revenue. Their AI personalization and A/B testing platform helps product owners and marketers quickly and automatically adapt their website – and more generally their entire online experience – to the expectations and needs of each of their visitors. The platform email list is based on Artificial Intelligence which optimizes the online experience. The predictive algorithms used allow marketers to identify the likelihood of visitors converting and therefore offer an experience that meets everyone's individual expectations, leading to a strong increase in conversion.

The Kameleoon platform was designed with a user-centric approach, i.e. it is based on the email list needs and expectations of visitors and allows all marketing players, regardless of their industry, to create the use cases that will correspond to their audience. The partnership with AT internet/Kameleoon offers a relevant response to brands that want to offer exceptional online experiences and increase visitor conversion and engagement. Hello Anne-Claire, why should brands develop a email list personalization strategy? We see it very clearly today: the major brands all personalize the experience of their visitors. Overall optimization with A/B testing tools is essential but does not allow visitors' needs to be met in real time at the moment t of their visit. Integrating personalization into your digital strategy has many benefits. Of course, it has an impact on conversion since visitors to the site are guided in their buying journey and live an experience that meets email list their expectations. It also improves the customer relationship.

Our clients all notice an increase in engagement, loyalty but also a reduction in churn. So many indicators that show that personalization has become a norm for consumers. Finally, personalization has a major benefit: it reduces marketing costs. Indeed, the actions being better targeted, they generate less costs and are more profitable. The use case that best illustrates this advantage is the one we conducted with Cdiscount: by offering email list discount coupons only to undecided visitors, the brand divided the cost of its promotional campaigns by 2 and generated 50% of turnover. in addition to a classic campaign.
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