On any project, we work in two directions: we solve the Email Marketing List problem and build a process that is convenient for all participants. How to solve an SEO problem Seasonality was taken into account when selecting topics and analyzing results When assessing demand, it is worth considering not only the frequency of a topic in the current or last month, but also looking at historical data. The same Yandex. Wordstat shows the frequency for the last two years. For example, in October, a topic related to the New Year's advent calendar has low demand, but in December it soars.
In this project, we prepared materials in advance for future demand and at its peak we were able to collect maximum traffic. Yandex.Wordstat report on the seasonality of the query “lychee benefits”. The graph shows pronounced peaks in demand in January. We wrote an article about the benefits of the fruit in advance, and in January it brought the maximum number of visits The results were analyzed in complex: by traffic and by position. This is important, since many articles have a pronounced seasonality. For example, if you judge only by the dynamics of traffic to an article about the differences between blueberries and blueberries , you might think that something has gone wrong: since August, there have been noticeably fewer visits.