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Carried out in conjunction with a PoC.Last but not least: What is the cost range when a company decides on a CDP?The costs are driven by the volume of event data generated, i.e. by the traffic on the digital channels. And it also depends a lot on functionality and focus. Standard solutions are available from around CHF 2,000 per month, but there are also cheaper entry-level options. The setup costs depend on the system environment and the data situation.

Peter Hartmann and his team have over 15 years of experience in the field of data & analytics. You have successfully implemented CDP projects in a wide variety of industries, which makes you absolute experts in this field.Do you have further questions about the Customer Data Platform or are you considering using this solution in your company? Then do not hesitate to contact us to discuss your upcoming projects together.CDP and Marketing Cloud – How to tell the tools apartMay 31, 2023Have you ever wondered.



the main focus of the tools, then DB to Data in our view marketing, sales and service clouds can be assigned to operational CRM, while a CDP belongs more to analytical CRM.Advantages of CDP from a data perspectiveHow does the different focus of the solutions become noticeable in daily use? Let’s take the Marketing Cloud as an illustration.Linking individual solutionsIn particular, the marketing clouds of large providers such as Adobe, Salesforce, Oracle, etc. are usually a combination of purchased individual solutions. Adobe, for example, combines marketing and Experience Cloud includes Omniture (online marketing and web analytics),