Use A/B testing: Until mind-reading technology Job Function Email List becomes a reality, A/B testing is the next best tool in a marketer's arsenal. versions of pop-ups, email subject lines, landing page copy , just about any element of your lead funnel to decide which ones are driving conversions and which aren't. Use A/B Testing Adjust and test variations of these elements and keep modifying them for better results. Use retargeting: We've all agonized over the "almost done" deal that never materialized. Retargeting is the last straw you can grab to get your lead to reconsider. Build retargeting strategies using first-party cookies and publisher data as you prepare for a cookie-free world.
Create interest groups based on browsing activities. Score leads based on how much content they've consumed and how many times, then prioritize them in retargeting campaigns. Analyze conversion data: Conversion data allows you to pinpoint problem areas and streamline your lead acquisition funnel, but analyzing it is useless if you're analyzing the wrong data. Use metrics like sales revenue, customer conversion rate, lead ROI, and quality feedback to reevaluate your strategies.